Back in 1939, the British government created the original "Keep Calm and Carry On" poster as part of a series designed to boost morale during WWII. The poster was never actually used during the war and remained forgotten for decades.
In 2000, a bookshop owner discovered an original poster in a box of old books. By the late 2000s, it exploded into internet culture, becoming one of the most parodied and remixed memes of all time.
From "Keep Calm and Code On" to "Keep Calm and HODL", this format became the ultimate template for expressing any message with that classic British stoicism and street credibility.
The Keep Calm format represents the perfect blend of historical gravitas and internet humor. It's instantly recognizable, endlessly customizable, and carries that OG energy that newer meme formats just can't match. From corporate presentations to crypto communities, everyone knows this legendary template.
Customize your own Keep Calm poster with different colors, icons, and text
Check out these popular Keep Calm memes from our community. Click any meme to use it as a template!